The Task
A marketing-focused startup needed a platform where teams could create, manage, and deploy landing pages at scale — with built-in subscription billing, custom domain mapping, and native analytics. The system needed to handle traffic spikes during campaign launches without manual intervention.
Engineering Decisions
We chose Filament as the admin framework to dramatically reduce frontend overhead. Instead of building a custom React dashboard, Filament let us ship a fully-featured admin panel in weeks, freeing engineering time to focus on the hard problems: multi-tenant architecture, DNS automation, and payment infrastructure.
Infrastructure Blueprint
Custom DNS & Domain Management
Each customer can connect their own domain to their landing pages. We built an automated DNS verification and SSL provisioning system that handles certificate issuance, renewal, and routing — all without manual ops intervention. The ingress controller dynamically updates routing rules as new domains are added.
Stripe Integration & Billing
We implemented a complete subscription billing system with Stripe: tiered pricing, usage-based add-ons, free trials, and automated dunning. Webhook handlers process subscription lifecycle events in real-time, automatically provisioning or deprovisioning resources as customers upgrade, downgrade, or churn.
Google Analytics Native API
Rather than embedding tracking scripts, we built a native integration with Google Analytics API. This gives platform users real-time insights into their landing page performance directly within the dashboard — page views, conversion rates, traffic sources — without leaving the platform.
Business Value
- For founders: faster time-to-revenue with a platform that handles billing, hosting, and analytics out of the box.
- For CTOs: a clean, well-documented architecture that's easy to extend and doesn't accumulate technical debt. The horizontal scaling means infrastructure costs grow linearly with revenue, not exponentially.
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